Social Media Marketing for Authors
Build a practical book promotion plan that respects readers and protects your writing time. Learn to select platforms, position an author brand, make engaging posts, collaborate, use small advertising tests, and measure what actually works. Forty independent lessons connect ideas to examples and guided exercises. The final portfolio is a ready-to-use four-week promotion plan with sample assets and a clear method for review.
About this course
Course summary: Build a practical book promotion plan that respects readers and protects your writing time. Learn to select platforms, position an author brand, make engaging posts, collaborate, use small advertising tests, and measure what actually works. Forty independent lessons connect ideas to examples and guided exercises. The final portfolio is a ready-to-use four-week promotion plan with sample assets and a clear method for review.
Audience: New and experienced authors preparing to promote fiction or nonfiction. Prerequisites: A book concept, manuscript, or published title and basic online literacy. Suggested workload: 2–3 hours per lesson, with additional time for content production and optional tests.
Learning outcomes: Explain the reader journey from discovery to purchase; describe an author identity; craft platform-specific content; write ethical outreach; construct an affordable test; understand analytics; and present a complete book promotion portfolio. Completion: the forty writing labs and the capstone assessed by the 100-point rubric.
AI Writing Partner: AI may be used to brainstorm hooks, simulate possible questions, or diagnose confusing copy. The author makes the final decisions, checks every claim and metric, obtains permission for other people’s material, and does not fabricate endorsements, reviews, reader feedback, or results. Social platform functions change; verify interface details before launching a real campaign.
Your course outline
Understand Social Media as a Reader Path
What Social Media Can Do for a Book
Match Channels to Real Readers
Offer Useful Content Before a Sale
Measure Connection Rather Than Applause
Build an Author Brand Readers Can Recognize
Name Your Author Promise
Translate Voice into a Public Presence
Write Bios for Real Contexts
Stay Authentic Without Oversharing
Create Book Content People Want to See
Turn One Book into Many Story Angles
Write Captions with a Job
Use Images and Short Video Thoughtfully
Repurpose Without Copy-Pasting
Choose the Right Platform for the Message
Use Facebook for Conversations and Groups
Write for X and Short Public Conversations
Design Instagram Posts and Reels
Use TikTok and Book Communities with Care
Build an Actionable Book Marketing Plan
Pick One Goal and Its Evidence
Construct a Sustainable Content Calendar
Study Comparable Authors Ethically
Design the Path from Post to Book
Build Relationships with Readers
Respond to Comments as a Person
Handle Criticism and Boundaries
Host a Q&A That Rewards Attendance
Build Community Without Manufacturing Closeness
Collaborate and Cross-Promote Responsibly
Find Partners with Overlapping Readers
Pitch a Guest Article Worth Publishing
Plan a Cross-Promotion with Clear Terms
Work with Reviewers without Pressure
Use Paid Social Advertising Prudently
Choose the Campaign Outcome First
Craft the Book Ad and Destination
Budget and Test without False Confidence
Calculate Results That Actually Matter
Read Results and Improve the Plan
Choose KPIs that Match the Goal
Read the Numbers in Context
Run a Useful A/B Comparison
Revise the Calendar from Evidence
Finish the Social Media Book Promotion Portfolio
Present Your Brand and Reader Brief
Assemble Your Content and Platform Assets
Prepare the Campaign, Budget, and Evaluation
Deliver and Defend the Final Book Plan
Begin at your own writing desk.
Includes 0 AI credits. Review access and payment details in your workspace.